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A Look at the Print Market

The Indian printing industry is an 10,000 crore industry covering small and medium enterprises and corporates undergoing major structural changes with the corner print shops and small job printers disappearing through technological change.

It does not make economic sense with today's technology to invest in and operate printing equipment in every suburb or small street corner. Printing is an industry ideally suited to centralised/grouped manufacturing.

Chhapai.in franchises deliver a full range of products and services, comparable with large commercial printing businesses, without the need to invest in a single press.

Chhapai.in operates its own Virtual Private Network between franchises and production hubs. By taking full advantage of being able to send large graphic files down secure links, the Chhapai.in franchise group has enjoyed unprecedented growth in a market that is perfectly suited to centralised manufacturing.

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